A full-spectrum diagnostic of where your business actually stands and what will move the needle next
 
The Shine With Sophie Complete Business Audit is a comprehensive, strategic deep dive into the current state of your business, designed to replace guesswork with clarity.
 
Rather than looking at individual channels in isolation, this audit evaluates how your brand, website, marketing, systems, visibility, and goals are working together (or not). The result is a clear, prioritized understanding of what’s helping you grow, what’s quietly holding you back, and where your time, energy, and resources will have the greatest impact next.
 
This audit is ideal for founders who feel busy but stalled, creators who have outgrown piecemeal advice, or business owners preparing for a pivot, relaunch, or scale.
 
What’s Included
This audit merges and expands upon all Shine With Sophie individual audits, with added strategic context and synthesis:
 
Brand & Positioning Review
Clarity, consistency, differentiation, audience alignment
Website & UX Evaluation
Structure, messaging flow, conversion readiness, trust signals
SEO & Content Health Check
Visibility foundations, search intent alignment, missed opportunities
Analytics & Data Readiness
What’s being tracked, what isn’t, and what the data is actually telling you
Marketing & Funnel Assessment
Offers, CTAs, customer journey gaps, friction points
CRM & Systems Review
Lead capture, follow-up flows, scalability, operational leaks
Social Media & PR Presence
Platform alignment, authority signals, visibility strategy
Business Reality Check
Current resources, capacity, constraints, and stated goals vs. actual execution
 
Deliverables
A written audit summary with clear findings (plain-English, not jargon)
Prioritized recommendations (what to fix now vs. later)
Strategic guidance on where to focus without doing everything at once
Optional next-step pathways (DIY, Done-With-You, or Done-For-You)
 
This is not a checklist. It’s a decision-making tool.